Want A Better Business? Focus On A Better User Experience

USER EXPERIENCE TO BE A RANKING FACTOR BY 2021, PROMISES GOOGLE
Google recently announced a new initiative known as “Web Vitals”. This initiative has been created to help websites know and improve their important user experience metrics. If this comes off as fairly new to you, we suggest you to first read that update.

With just a few weeks of sharing the news, the search engine giant released yet another information-packed announcement explaining users about how they would be incorporating these user experience metrics into the upcoming algorithm update, planned to be out in 2021, and their factor on the page level.


Read how Google plans to calculate these user experience metrics factors in the future:


“We’re combining the signals derived from Core Web Vitals with our existing Search signals for page experience, including mobile-friendliness, safe-browsing, HTTPS-security, and intrusive interstitial guidelines, to provide a holistic picture of page experience. Because we continue to work on identifying and measuring aspects of page experience, we plan to incorporate more page experience signals on a yearly basis to both further align with evolving user expectations and increase the aspects of user experience that we can measure.”

Google also has its focus on making sure websites do not have features that annoy users.